our values

keep the goodness going

Why should you eat more plants? Because eating more plants just makes you feel better – physically, mentally and emotionally. The health benefits of plant-based eating are life changing and can be life-extending. But don’t take it from us, here’s what the research says:

One more serving of produce per day can reduce 20,000 cancer deaths annually (CDC). That’s a lot a bang for your broccoli.

An apple a day keeps the doctor away. It can also keep the pounds away and help you maintain a healthier weight over time. Natural fiber,which is found only in plant-based foods, like apples, provides fullness and satisfaction and aids in digestion. Fiber can also lower your risk of diabetes, heart disease, and certain cancers; foster healthier gut bacteria; make you live longer; and help you be more, well, regular.

High nutrient density is a characteristic of many plant-based foods. Nutrient-dense foods are high in nutrients and low in calories. They contain vitamins, minerals, complex carbohydrates, protein, and healthy fat. At the end of the day, all that nutrition leaves little room for highly-processed, unhealthy foods. This is one of the reasons that vegans have the lowest BMI of any dietary group.

Protein is a macronutrient our body uses for energy. Tofu, beans, nuts, grains, veggies, and just about everything in a plant-based diet gives you all the protein you need without the health risks that come with animal protein. Whether you’re a normally active person or an elite bodybuilder, plant-based proteins will power you through your day. Now, that’s a win-win.

Eating more greens may chase away the blues. There is a growing body of research showing a connection between your food and your mood. Greater fruit and vegetable consumption has been associated with decreased depression and fewer anxiety problems. Antioxidants and B vitamins are working hard behind the scenes to keep us feeling good. That’s what you call comfort food.