rules of the food

Make It Fresh

We don’t "manufacture" food - we make it. We sustainably source our ingredients and materials, and partner with local suppliers whenever possible. We serve real food, fresh.

Make It Tasty

Our handcrafted meals taste as amazing as they make you feel. Familiar comfort foods and globally-inspired entrees make the choice to eat more plants – simply natural.

Make it Easy

We make loving plant-based food easy. Whether it’s delivery to your doorstep or picking up rootberry at your favorite retailer, our food is ready when you are.

Make it Healthy

The food we make, the packaging we use, and the services we provide are always designed to create a healthier and happier person and planet.