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rules of the food

Make It Fresh

We don’t manufacture food - we make it. We don’t freeze food – we keep it fresh. We sustainably source our ingredients and materials, and partner with local suppliers whenever possible. We serve real food, fresh.

Make It Tasty

Our handcrafted meals taste as amazing as they will make you feel. Familiar comfort foods; crisp, bright salads; globally-inspired entrees; and snacks, sides and sweets, make the choice to eat more plants – simply natural.

Make it Easy

We make loving plant based food easy. Whether it’s delivery to your doorstep, pick up at a rootberry stand, or sprouting up in the places you live, shop, and play, our food is ready when you are.

Make it Healthy

The food we make, the packaging we use and the services we provide are always designed to create a healthier and happier person and planet.



packaged good

More people eating more plants more often is good for our health and our planet.

How we package that food for you, is good too. We pursue the best possible solutions for packaging and service to minimize carbon footprint and waste; and maximize product taste and experience.

Our ready-to-heat meals come in a container made of at least 70% post consumer content and are #1 recycling so they are recycled back into packaging and not downcycled. We protect your food with a tamper-evident seal to keep it safe and fresh and to avoid wasting plastic for a lid.

Our ready-to-eat foods come in a container made of at least 90% post consumer content and are also #1 recycling so they are recycled back into packaging and not downcycled.

We are working hard to make good choices ourselves and easy for others. Let’s keep the good going and always recycle!

BONUS: Our heat and eat trays are MICROWAVABLE AND OVENABLE! Directions are on every package.